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AI search tools answer questions by pulling from pages they can read and trust. Nobody can guarantee a citation, but you can make your pages much easier to understand and quote. Here is a checklist we use as a starting point.
1. Answer the question in the first paragraph
Put a clear, self-contained answer right under the heading, then add detail. Answer engines and featured snippets tend to lift short, direct passages, so lead with the answer instead of a long introduction.
2. Use headings that match real questions
Write headings the way people ask: “How long does a Shopify redesign take?” works better than “Timeline”. Each heading should be followed by an answer that makes sense on its own.
3. Add structured data
Mark up your pages with schema.org JSON-LD: Organization, Article, FAQPage and BreadcrumbList cover most business sites. Structured data helps machines understand what a page is about; it does not guarantee rich results or citations.
4. Be specific, and show where facts come from
Vague claims are hard to quote. Name the tool, the timeframe and the result, and link to the source when you use a statistic. Original numbers from your own projects are the most citable content you can publish.
5. Make sure crawlers can reach you
Check that robots.txt does not block the crawlers you want, that your pages render without JavaScript, and that you have an up-to-date sitemap. An llms.txt file is a lightweight extra that summarises your site for AI assistants.
Keep it fresh
Update important pages when facts change and show the date. Then track which questions you appear for and improve the pages that nearly make it.
Want a second pair of eyes on your site? Book a free strategy call and we will review it with you.